Looking for a festival with an alternative look?
Four Degrees West
Who are Four Degrees West
This project was a second year project that was set in university, with the goal of designing a brand identity for a fictional alternative festival in Swansea, called Four Degrees West. We were tasked to either create our own font or textures to help aid the identity design. I decided to use textures that I created in inc, and then vectorised them in illustrator to overlay the font ‘HVD Rowdy’ with a support font of ‘Salvation Regular’ for sub headings. I then used ‘BasicGothPro-Bold’ & “Acumin Pro Condensed Light’ for body of text.
I was tasked to create designs for;
A5 leaflet
A3 poster
Bus Stop poster
Surf board merchandise
Skateboard merchandise
Tote bags
Temporary Tattoos
And a climbing wall.
I was also tasked to design a climbing wall. However, going with the alternative theme and targeting 18-25 year olds, I thought it would be a prime opportunity to use Wind Street as a climbing area, utilising the popular local pubs & clubs to create pop-up climbing walls above the entrances. In my pitch I explained that during the day, many of these clubs are shut, so it would be a prime opportunity for clubs to gain attraction with their non-alcoholic audience, and be able to offer specialty drinks that cater to them during the event.
